The Stave Branding:

Paradocx Vineyard sought to rebrand their new space with an organic, dark aesthetic to attract a different demographic. In response, I updated their logo to better align with the new atmosphere of the vineyard and its building. I incorporated organic elements found throughout the space, blending nature with design in a way that would appeal to both men and women. To complement the vineyard’s natural aesthetic, I chose a wood grain pattern, evoking a sense of earthy authenticity. Additionally, I selected a bold sans-serif font to create a modern, strong impression that balanced the rustic elements with a contemporary edge.