The objective of this campaign was to inspire the public to visit the United States Virgin Islands and experience its rich and vibrant culture. To achieve this, I designed a vehicle wrap that incorporated the brand’s distinctive geometric shapes, bright colors, and vibrant imagery. Drawing from the islands’ lively cultural motifs, I created an eye-catching design that captured the essence of the Virgin Islands’ spirit. The result was a visually engaging wrap that not only stood out on the streets but also conveyed the energy and beauty of the islands, enticing viewers to explore the destination.